iCleanse - Deep Cleansing Shampoo 
for removing the gunk      

brief:
A fierce remover of build-up from hard waxes, hairsprays, environmental residue, salt, chlorine 
and mineral deposits from water. Leaves a fresh new canvas for youto create your next new look.

directions for use:
squeeze a decent sized amount of  iCleanse Shampoo onto your palm, emulsify and apply to wet hair. Massage into a smooth lather, repeat the process then thoroughly rinse. Use in sync with iCondition Conditioner. 

Available Sizes: 60ml, 300ml, 1 Litre, 5 Litre

Individual products for distinctive people into making strong, stylish, bold statements. 

After torturing your hair, there is a preparation to get the substance out, bring hair back from the dead and some totally mad, off the wall, styling products to transform any look, to suit your mood.

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iHold - Multi-Purpose Finishing Spray

for exceptional hold and control

brief:
iHold’s humidity-resistant, fast-dry effect lifts, sets and locks your style into place. Provides firm-hold for an all-day hold. Native Australian Desert Raisin acts as a natural sunscreen while Quandong reduces drying effect on hair.​

directions for use:
Use sparingly on damp hair before drying or after styling, spritz from approximately 30cm away to lock hair into place.


Available Size: 250ml

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iCondition - Moisturising Conditioner 
for a quick fix

brief:
A massive injection of moisture from a cocktail of botanical ingredients like: 
aloevera, jojoba, shea butter, green tea, seed oil and nettle, conditions, repairs and detangles.
 
directions for use: 
squeeze a decent sized amount of iCondition Conditioner onto your palm, emulsify and apply to wet hair. Massage into the hair for 2 to 5 minutes to allow the cocktail of botanical ingredients to penetrate the hair shaft, then thoroughly rinse. Use in sync with iCleanse Shampoo. 

Available Sizes: 60ml, 300ml, 1 Litre, 5 Litre

iSet - Beach Texturiser
for carefree tousled hair

brief:
iSet Beach Texturiser creates carefree tousled, texturised, day at the beach like hair. Defines all hair types, enhances curls and adds volume.​

directions for use:
Apply to towel dried damp hair, scrunch and tousle hair with hands and fingers. Use as a blow dry lotion, soft setting lotion or apply on dry hair to finish and define.



Available Size: 125ml