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  • - Have a product Brochure designed and printed to give to clients. 


  • - Although you may have a personal Facebook page set up a business Facebook page.  A business Facebook page gives you

  •   permission to talk about and promote your product range on a regular basis.



  • - Do a comprehensive business plan so you know where you are going and what you want to achieve. If it's in your head it's not a goal, its only a dream; but once it's written down on paper it's a concrete goal - Remember if you fail to plan, you plan to fail!



  • - Have a salon Web Site built which conveys your products unique message to help drive your product range.



  • - Do an ongoing News Letter and upload it onto your web site to keep clients in the loop (Six monthly or seasonal.)



  • - Have a Product Pull up Banner designed with your brand name screen printed on it - use at trade shows or in your salon/business

  •   premises.



  • - Do an advertisement in your local news paper to coincide with the launch of your new product range - Note: make sure you use your

  •   own Graphic Designer and do not entrust the layout of your advertisement to the newspaper (There there to sell ads)



  • - Have a Poster/Pictures designed and printed with your product/brand name screen printed on it - Hang in your salon/business.



  • - Have Retail Bags with your brand name screen printed on them - this helps brand your ​products to the consumer and looks

  •   professional.



  • - Have T-Shirts designed with brand name screen printed on them - for use in salons or to wear when selling your products.



  • - Have a Launch for your new product range - invite potential customers, existing customers, family,friends etc - do product

  •   demonstrations, have a goody bag to give away, drinks and nibbles. Be sure to invite your local​ community newspaper editor and

  •   any media outlets you know.



  • - Train and educate your team/staff on the products features, benefits and styling - nothing puts a spring of confidence in you and

  •    your team as knowing what you are recommending.



  • - Be enthusiastic and confident about your new product range - your enthusiasm instantly transfers onto others.



  • - Be determined to achieve the goals you have for your new product range. When you experience set backs (which you will) lean on

  •   your goals and remember what you want to achieve.



  • - ​Remember anything worth doing takes time - your business plan is not a sprint or a get rich quick scheme, it's a marathon that if

  •   you plan for and then action, you will eventually achieve.